Yonge and Rich

Great gulf

Solutions
Interactive
Model Lighting Integration
LOCATION
Toronto, Ontario
TYPE
Residential Sales
Team
Community Agency
Produced by Designstor
Development by Franco Capella, Creative Direction
Interactive

The Table

A 14-display table powered by four separate computers and featuring a 2 meter tall building model with integrated lighting, Yonge + Rich at 25 Richmond Street in Toronto is a sophisticated sales tool that allows agents and guests to explore plans, views, and neighbourhood amenities.
A hero table featuring multiple stations for input, and a physical building model in the center with floor illumination.
Interactive

Experience

The table featured 14 displays. Two of these were fitted with through-glass touch film, which allowed users to interact with the table. Upon doing so, the five screens surrounding their touch area would come to life with plans, views, and neighbourhood locations. Both sides of the table can be used at the same time, each with their own respective 6 displays. When not in use, the screens display a timeout animation highlight the intersection of Yonge and Richmond streets.
Interactive

Development

There were several iterations of the table interface and experience. The original concept featured a free-form user interface, focused primarily on key locations in the neighbourhood surrounding the building. This was changed to a more conventional
Integration

Model Lighting

A key element to the table was the integration of physical building model lights into the experience. When a unit in the building is selected on the touch screen, the floor it is on is illuminated in the physical model.
Awards

Best Interactive Project

Yonge and Richmond was a resounding success, and was awarded the CGArchitect 2013/2014 award for best Interactive project.