The Well 2015

Allied Properties reit

Solution
Interactive
Integration
LOCATION
Toronto, Ontario
TYPE
Commercial Leasing
Retail Leasing
Team
Allied Properties REIT
Riocan REIT
Produced by Designstor
Development by Franco Capella, Creative Direction
Peter McCann Architectural Models
The Well is a commercial and retail sales gallery, features a 9 display video wall, combined with a complex light-up building model and tablet controller.
Interactive

Experience

Guided by a sales agent using a Surface tablet, clients are shown highlights of the project site plan. Options are available on the tablet that when selected, display images and videos on the video wall. At the same time, lights in the model highlight the related areas to the media being display.
integration

Video Lighting Sync

A hero video was a major component of this installation. It combined a 5 minute video that included lifestyle scenes and animations. While playing, lights in the model were synchronized to highlight the areas being featured in the video.