Forma

Great Gulf, DREAM

SolutionS
Interactive
Immersive Sales
Online Experience
LOCATION
Toronto, Canada
Type
Residential Sales
Client
Great Gulf
Dream Unlimited
Westdale Properties
Presentation centre

Experience

FORMA by Great Gulf, Dream, and Westdale is a two-tower development located in Toronto's downtown core. The space boasts two 80" 4K touchscreen displays, along with three non-touch displays and an 24 display video wall, all controlled by iPad tablets. The touchscreens have a dual function, allowing for both direct touch and iPad controller experiences.
Forma Sales Centre
Forma Sales Centre
Forma Design Centre
Forma Feature Wall
Forma - Closing Room
interactive

Touchscreen

The two large-format touchscreens enable immediate interactions with visiting buyers and outside brokers, allowing them to explore the development's building, plans, views, and amenities directly. Agents, brokers, and buyers can experience the entire presentation through touch. Additionally, the screens support iPad control to serve as additional displays for immersive tours, making full use of all the screens in the space.
interactive

iPad

The iPad experience is designed specifically for sales agents, providing them with complete control over any display in the presentation center. Agents have the ability to showcase any content on demand, illuminate specific units on the physical building model, and create collections for side-by-side plan comparisons, all tailored to cater to the needs of prospective buyers.
Forma iPad
Forma iPad - 3D Building
Forma iPad - Plan
Forma iPad - View
interactive

Feature Wall

The presentation center's centerpiece is an 24-display curved video wall, offering an immersive experience for exploring the development's plans and amenities. It provides fully panoramic views from units on any floor and orientation, allowing viewers to thoroughly engage with the experience.
Forma Feature Wall - Plan and 3D Building
Forma Feature Wall - Plan and View
Forma Feature Wall - View
Forma Feature Wall - Area
Features

Immersive Building

The interactive applications feature a 3D representation of the building, enabling buyers to view unit availability and select units directly on the model itself. This immersive building experience is accessible on all displays and iPads within the presentation center.
Integration

Suite Lighting

In the center of the main space, there is a 9-foot tall model of the building that supports unit illumination. Sales agents can use their iPad tablets to light up specific units on demand.

Building model by Peter McCann Architectural Models.
immersive sales

Feature Wall Control

Using an iPad, agents have full control over the feature wall, allowing them to explore available units on the immersive building model, display plans and views side by side, and showcase panoramic views across the entire feature wall.
iPad
Forma iPad - 3D Building
Feature Wall
Forma Feature Wall - Plan and 3D Building
Forma iPad - Plan
Forma Feature Wall - Plan and View
Forma iPad - View
Forma Feature Wall - View
immersive sales

Display Control

iPad controllers can take command of the two touchscreen displays in the main space, as well as the two closing/conference rooms and the finishes design space. This enables agents to extend the interactive experience beyond the initial interactions, facilitating discussions about closing details or finish options. These additional displays fully support all the same content as the main presentation space.
iPad
Forma iPad - 3D Building
Display
Forma Display - iPad controlled 3D Building
Forma iPad - Plan
Forma Display - iPad controlled Plan
Forma iPad - Compare
Forma Display - iPad controlled Compare