Interactive Model Lighting Integration Immersive Sales
LOCATION
New York, NY
Type
Residential Sales
Team
Cantor & Pecorella Inc. Peter McCann Architectural Models
Interactive
Experience
222 EAST BROADWAY is a modern high-rise development in Manhattan, NY. Its three iPad-controlled wall displays showcase the development's amenities, floor plans, views, and renders. The displays are located in a space with a light-up building model, a seated lounge room, and a conference room, providing buyers with a versatile range of environments to explore the property.
The presentation centre's cutting-edge technology enhances the buyer experience, offering a personalized and engaging way to view the property.
Interactive
iPad Controller
The iPad tablet controller allows agents to easily select and project specific content onto any of the three screens in the space, providing a seamless and customizable experience for buyers. This feature ensures that agents can provide a clear and concise overview of the development's features and amenities, enhancing the buyer experience and streamlining the process of exploring the property.
Interactive
Displays
All three screens in the presentation can display projected content from the iPad controllers, including showcasing two units side-by-side for comparison.
Integration
Suite Lighting
A physical building model with lighting integration allows agents to illuminate individual suites on-demand from their iPad tablet controllers.
Interactive
Galleries
Galleries include renderings and photos of the building, amenities, and neighbourhood points of interest.
