138 Yorkville

Greybrook, First Capital

Solutions
Immersive Sales
Illuminated Model
Online Showroom
Location
Toronto, Canada
Project Type
Residential Sales
Team
The Brand Factory
Peter McCann Architectural Models
JORG
138 YORKVILLE by Grekbrook and First Capital is a luxury tower development located in Toronto's yorkville neighbourhood. The space boasts a single massive video feature wall controlled by iPad tablets. 
Immersive Sales

iPad

The iPad experience is designed specifically for sales agents, providing them with complete control over any display in the presentation center. Agents have the ability to showcase any content on demand, illuminate specific units on the physical building model, and create collections for side-by-side plan comparisons, all tailored to cater to the needs of prospective buyers.
Immersive Sales

Feature Wall

The presentation center's centerpiece is a massive single video wall, offering an immersive experience for exploring the development's plans and amenities. It acts as a large canvas, allowing sales agents to place multiple pieces of content on the screen at once, creating a custom viewing experience for prospective buyers.
Online Showroom

Bespoke Collections

Collections created for individual buyers. Agents can select specific units, assets, videos, and more. 

The Online Showroom supports collections tailored for brokers, with broker packages and assets.

Detailed analytics are available to agents for each collection, including data on which materials are viewed. 
Illuminated Model

Suite Lighting

In the center of the main space, there is a stunning model of the building that supports unit illumination. Sales agents can use their iPad tablets to light up specific units on demand.

Building model by Peter McCann Architectural Models.
immersive sales

Feature Wall Control

Using an iPad, agents have full control over the feature wall, allowing them to explore available units on the immersive building model, display plans and views side by side, and showcase panoramic views across the entire feature wall.
iPad
Forma iPad - 3D Building
Feature Wall
Forma Feature Wall - Plan and 3D Building
Forma iPad - Plan
Forma Feature Wall - Plan and View
Forma iPad - View
Forma Feature Wall - View
immersive sales

Display Control

iPad controllers can take command of the two touchscreen displays in the main space, as well as the two closing/conference rooms and the finishes design space. This enables agents to extend the interactive experience beyond the initial interactions, facilitating discussions about closing details or finish options. These additional displays fully support all the same content as the main presentation space.
iPad
Forma iPad - 3D Building
Display
Forma Display - iPad controlled 3D Building
Forma iPad - Plan
Forma Display - iPad controlled Plan
Forma iPad - Compare
Forma Display - iPad controlled Compare